Primula Florindae Ray’s Ruby. The common name is Tibetan summer bells. This long lived
showy perennial is a fairly new and rare member in the family. It touts the truest red petals and blooms from late June to August. Amazingly it will produce up to 15 stalks with multiple clusters blooming up to 50 pendulous bells per cluster and emit a delicious fragrance. They are a truly eye catching addition to your collection. This is a rare variety not often found. Attracts butterflies and bees from the fragrant nectar. I read this part and had to share it : Primula - A mixing of a medieval name Primula veris for the daisy - meaning firstling of spring and the Latin primus - meaning first. florindae - Named after the first wife of plant-hunter Kingston Ward when he found this plant in Tibet.  These were hard to find and a bit costly, but really pretty.
 
          6+ seed per pack     
 
Planting Zone: 3 – 10
 
Full Sun / partial shade.
 
Height: 18 inches  –  24 inches
 
Width:  8 inches – 10 inches
 
Fragrant
 
Attracts Butterflies and Bees
 
Resistant to Deer and Rabbit
 
Sowing Advice from a great English Nursery
 
Primula seeds may be sown in good light conditions at any time onto a loam-based compost, barely cover so that around 50% are still visible. We never use artificial heat, primulas are COOL germinators! As a rule best temperatures are usually between 10 and 15 degrees C. (e.g. a cool greenhouse or northerly window sill) PLEASE NOTE: Temperatures exceeding 15 C can prevent germination, and above 20 C expect very little germination as seeds can go dormant as a protective measure. Germination can take up to 6 weeks, but sometimes takes much longer.
                                 
I urge anyone buying seed to do their homework on germination, I have not raised and cannot raise many of these plants as I am sub-tropics here in St Augustine, Florida. All seed are NOT alike!  There are so many different factors in germination and not doing a search is throwing your money away. I want everyone to be successful when growing your flowers from seed it is the most rewarding experience in Gardening and you can do it, if you give the seed what it needs to grow. I always check 3 sites of info to choose how I will go about it. It is not hard to do, if you do it right!
SEED GERMINATION TIP!!!!!!!
ONLY GERMINATE A SMALL PORTION AT A TIME.
DON'T PUT ALL YOUR MONKEYS IN A BARREL.
Good Luck and Happy Planting!!!!